1. Home
  2. Business intelligence & data analytics
  3. Business Intelligence & Data Analytics

Business Intelligence & Data Analytics

Your Shopmatic account includes a built-in analytics capability that provides valuable insights to help you grow your business. These can be viewed on a single dashboard from which you can monitor the volume of your sales transactions on a daily, weekly or monthly basis, and track your business growth.

We use charts and other visual formats so you can better view and analyse the data on the customised dashboard to quickly identify shopping trends and drive sales.

Our business intelligence tools identify customer or product segments that are generating the most revenue for your business. With these insights, you can tweak your inventory and pricing strategy to better prepare for periodic sales spikes and boost sales.

The data insights can be used to build customer profiles, enabling you to identify high yield customers and frequent buyers. These can also help you identify reasons for abandoned carts.

Was this article helpful?