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Digital Advertising with OnlineSales.ai

OnlineSales.ai FAQ


When enabling OnlineSales.ai for your online store you are establishing a relationship directly with them and are subject to their terms & conditions. All transaction fees & charges quoted are generated by OnlineSales.ai and are payable directly to them. Any basic queries about OnlineSales.ai on the Shopmatic platform will be resolved by a Shopmatic Ecommerce Consultant.

However, any transactional and operational issues that happen on OnlineSales.ai should be referred to OnlineSales.ai directly.


General Summary

What is OnlineSales.ai?

OnlineSales.ai is a technology company that created an Artificial Intelligence (AI) driven platform for marketing & managing product advertisements (ads) across the various digital channels such as Google, Facebook, Bing, Instagram and etc. OnlineSales.ai has even been awarded a Google Shopping Innovation Award in 2017.


How does Onlinesales.ai digital ads work on my Shopmatic account?

Currently in the Beta phase.

Onlinesales.ai will use your Shopmatic product data, such as; product title, product description, product images, product price, product category, to automatically create a range of ads that can run across Google, Facebook, Instagram and other programmatic platforms. The unique OnlineSales.ai AI platform then kicks into measures the success, clicks, orders, impressions that these ads receive and further optimise the campaigns for better and better results.


How are the campaigns optimised by AI?

There are several optimisations that the AI generate and act on. These are generated mainly on campaign performance, visits, leads, conversion history, objective of campaign (drive visits, leads), and daily budget for the campaign. The AI takes all of these input into account and create new campaign, pauses existing non-performing campaigns. Based on the objectives AI optimises campaigns by increasing bids on performing keywords and pausing the non performing ads. The AI also optimises on ad creatives based on their performance.


How long does it take the OnlineSales.ai’s AI to optimize the campaign?

Based on your budget, OnlineSales.ai’s AI would start optimizing your campaigns. If enough order data and campaign history are present then the OnlineSales.ai’s AI will start optimizing campaigns launched through onlinesales.ai within 1-2 weeks. To measure performance and draw out comparisons of visits & audience we recommend you to give 2-3 weeks time for the AI to feedback.


What is a reasonable budget?

This depends solely on your business strategy. Some businesses have to rely very strongly on paid ads to drive traffic, while some businesses can simply depend on organic search growth. You will need to set a budget that is in line with your current focus and goals.

Marketing spend varies greatly depending on each industry, for example, businesses in the retail industry generally spend a lot more, at an average of 20% of their revenue on marketing versus a business in the pharmaceutical industry spends an average of only 3% of their revenue on marketing. 

Another factor to consider could be the country where you are advertising from, for example, in the United States, the total marketing spend is estimated to be around USD 200 billion per year, whereas, it’s next-door neighbour Canada, has a total marketing spend of only USD 8.5 billion per year.

There is, unfortunately, no standard marketing recipe that guarantees business success. Each company should constantly experiment and find their own sweet spot on what works best for them. Ideally start with a reasonable marketing budget that can be maintained over a 2-3 month period, at the end of the 2-3 months, you would then have collected a sufficient amount of data to make a proper analytical call on further optimising your marketing budget.


What kind of advertisement campaigns are there?

Currently, in the Beta phase there are two campaigns available:

  1. 1. Drive traffic
    Prioritise driving high volumes of traffic to your online store via Google and Facebook.

OnlineSales.ai, will optimise your budget to drive as much relevant traffic to your webstore as possible. The higher the volume of relevant traffic, the higher the possibility of a sales conversion.

  1. 2. Lead generation
    Focus ads on gathering customer information, for your services business, via Facebook’s lead generation.

Facebook’s lead generation allows you to collect information from potential customers. The information you can collect includes, but isn’t limited to, names, email addresses, phone numbers and more.


How does the ads look like?

OnlineSales.ai gives you a sneak peek into how your ads would actually look like based on real products from your feed. You would be able to see a sample of ad copies based on your actual products during the onboarding process or during the campaign creation. Also at any later point in time you can visit the existing campaigns listed on dashboard to view sample advertisement copies for the campaign.


Can I customise my ads?

Partly, you can help the OnlineSales.ai AI to personalise your ads by tailoring the value proposition, the call to action, adding promotional information and your brand name. Ideally, you should let the AI take over the day to day management and let it self learn and optimise the advertisement by itself. The more it self learns, the better the AI it will get. 


Can I create my own ads?

We recommend that you do not, as the OnlineSales.ai AI system should allow for a hands off approach to digital advertising while you focus on other areas of the business. That said, if you really want to try your hand at writing ad copy, then you can Add Ad Template and create a Custom Creative. You can upload an image, edit the header, URL, and description. This ad will be created along side all your other OnlineSales.ai AI generated ads.

Can I preview my ads?

Yes, there is a preview for the 4 different types of ads:

Search ads, Product ads, Carousel ads, and Display ads.

Example: Search ads

Example: Display Ads below

How do I ensure my ads perform well?

The ads are mainly generated from your product information, so rich product descriptions, clear titles, reasonable pricing, and high-quality images will all help to convert a sale!

You could also run store-wide promotions which will surface on the ads and entice more customers. You can edit ad promotions in the settings.


Why are some irrelevant keywords triggers for my products on Google Shopping?

Keywords or terms for which Google Shopping ads are shown/triggered is in control of Google (in the case of Shopping). Once the campaigns are launched, over the time the OnlineSales.ai AI optimizations will analyse the performance of these keywords. Based on performance it will add them as negative keywords gradually. Eventually once placed as negative keywords, ads would not get triggered by these keywords or terms. It takes a little time for the OnlineSales.ai AI to fully optimise.


If the product is out of stock, would the campaign still run or stop?

The campaign will not stop, however the Ads for the product which is out of stock will be paused. The OnlineSales.ai AI will use your product information from Shopmatic to identify out of stock products. The sync will happen on a daily basis. As soon as the service gets updated that a product is out of stock, the OnlineSales.ai AI will automatically pause those ads.


How do I turn off my campaign?

You can pause a campaign at any time. You just need to head over to the dashboard and hit the Play icon and it will be paused, simply click on the Paused icon to resume your campaign.

How do I make payment / How am I charged?

There is no upfront payment required to access OnlineSales.ai on the Shopmatic platform. 

Only after you have previewed your campaign ads and decided on your campaign budget, then you would need to link a credit or debit card to OnlineSales.ai. for the campaign to start.

You card will be charged whenever you meet any three of these 3 conditions:

  1. 1. Your ad spend reaches the credit limit:
    i) For India based sellers: INR 2500
    ii) For Singapore based sellers: SGD 50
    iii) For Hong Kong based sellers: HKD 300
    iv) For Malaysia based sellers: MYR 150


  1. 2. When it reaches the end of the calendar month


  1. 3. When you unsubscribe from the OnlineSales.ai platform / delete your Shopmatic account, any outstanding amount will be charged immediately.


How often am I charged?

Depends on your ad spend. If you exceed the credit limit mentioned above INR 2500/SGD 50/HKD 300/MYR 150 then you will be charged immediately. Otherwise, you will be automatically billed at the end of each month, or when you unsubscribe from the OnlineSales.ai platform / delete your Shopmatic account.


Do I receive an invoice?

Of course, an invoice will be sent to your signup email id and with an attached invoice. The invoice will be billed from the United States, however, it will be billed to you in your local currency.

This is a sample of what the invoice from OnlineSales.ai looks like.


Where else can I find the invoice?

From your Shopmatic OnlineSales.ai dashboard, click on the top right cog icon to enter the Settings page, click on Billing Details, and if you have already made your first payment to OnlineSales.ai, you will be able to see your past invoices by clicking on the “View Invoices” link.

How long does this take for the Dashboard to update?

The OnlineSales.ai does system-level sync of data from all ad accounts and aggregates it on a daily basis. This ensures that you have your campaign performance data available on your dashboard till yesterday (T-1 day).


Whose accounts are the ads being run on?

The ads are being run from OnlineSales.ai’s master account for Google, Facebook, and other programmatic platforms. The ads will not be run on your personal business accounts with Facebook and Google. The ad data will be synced to your dashboard so that you can monitor performance.


Can I continue to run my own ads?

Yes, there is nothing stopping you from running your own digital advertising campaigns through either Google or Facebook. On your store, the Facebook Pixel and Google tracking ID will not clash nor impact your ads.


Can I get the ad data back?

The campaigns and ad groups are managed from OnlineSales.ai accounts, OnlineSales.ai will share the performance information to you via the dashboard from your Shopmatic account.


Am I able to log in directly to Online.Sales.ai?

No, you can only access your OnlineSales.ai account through the Shopmatic platform: https://myshopmatic.com/manage/advertising


I am already an OnlineSales.ai customer, can I still use OnlineSales.ai on Shopmatic?

Yes, you can, however, both OnlineSales.ai accounts will remain separate and cannot be linked together.


Can anyone use OnlineSales.ai from the Shopmatic platform?

You will need to have at least a product listing to use the service. Your products don’t necessarily need to have a price but they need to be live to drive traffic to.

You must also have a debit or credit card to set up the payments.


How do I Unsubscribe from Online.Sales.ai?

You can unsubscribe from the OnineSales.ai service under the setting page. You will need to clear any outstanding ad spend first.


How do I close/delete my OnlineSales.ai account?

You will have to delete your Shopmatic account which can be done under the Billing Account page.


How do I get in touch directly with OnlineSales.ai?

For billing enquiries, you can reach OnlineSales.ai at: finance@onlinesales.ai

For other enquiries you can reach them at: hi@onlinesales.ai 

When contacting OnlineSales.ai, please ensure that you use the same email address that was used when signing up for your Shopmatic account.


What is the announcements widget for?

The announcement widget, found in the bottom right of the screen, is to surface new features and services from OnlineSales.ai that you might be interested in.


OnlineSales.ai will run ads on your behalf from its master account. However, to improve the branding of your Facebooks ads, they will use your page name in the ad copy so that the likelihood of conversion will be improved.


If you have previously linked your Facebook account to the Shopmatic platform, you would still need to link your Facebook account to the OnlineSales.ai feature.


You can easily link your existing Facebook Page. You can click on the “Link” button at the time of onboarding and then login with your Facebook account which has the page which you want to link. Allow OnlineSales.ai the permissions to link to your Facebook Page and you will then see your Facebook Pages on the OnlineSales.ai platform. 

From there, choose the Facebook Page which should be used to link your ads to.

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