Google Shopping

List your products on Google Shopping. The world’s largest search engine, Google’s very own shopping channel. When buyers search for a product from the Google search bar, there is a possibility your product might come up as the very first search result!

Follow these 5 simple steps:

1. 1. Sign up to Google merchant center: https://merchants.google.com/Signup
   You will need to create an account and register with Google. It just takes a minute!
2. 2. Verify and claim your domain by clicking on the link below: https://support.google.com/merchants/answer/
   (Google highly recommends that you use your own custom domain name when verifying, if you do not already have your own custom domain, purchase one now from your domain setup page or simply click here)
3. 3. From there, select Products page from the left panel, and then click on Feeds. From there click on the blue circle with a plus symbol to add new Primary feeds.
   
4. 4. Select Website crawl (Automated feed) and Google will crawl your products list and populate them on “shopping.google.com”.
5. Autofeeds can take 2-3 days to populate and normal terms and conditions apply.

 

Please note: Google Shopping is currently only available in India and Singapore.

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What is Google Shopping Feature?

Google Shopping is an online platform provided by Google that allows users to search for products and compare prices from various online retailers. 

Users can search for a product by keyword, brand, or category and see listings of products from different online stores that match their search query. Google Shopping displays product images, descriptions, prices, and reviews. Users can filter their search results by criteria such as price, brand, seller, and availability.

Google Shopping is a convenient and efficient way for users to compare prices and find the best deals on products they’re interested in buying.

Why should Shopmatic merchants consider using the Google Shopping feature?

• Increased visibility

With Google Shopping, businesses can increase their visibility and reach a wider audience as Google Shopping listings appear at the top of Google search results, making it more likely that potential customers will see and click on their products.

• Targeted advertising

Google Shopping allows businesses to target specific audiences based on factors such as location, language, and device. This can help businesses reach their prospective customers and improve the effectiveness of their advertising campaigns.

• Higher conversion rates

Google Shopping allows users to see product images and prices before clicking through to the retailer’s website. This helps attract users who are already interested in the product and are more likely to make a purchase, hence, improving the conversion rates. 

Is listing on Google Shopping free? 

Yes, Shopmatic merchants can list their products on Google Shopping at absolutely no cost. 

Onboarding and Account Creation (For New Users)

1. Go to your dashboard and click on ‘Google Shopping’ on the side panel. 
2. Click on ‘Get Started’, check the ‘I agree with T&cs of Google Shopping’ option and click on ‘Start Setup’
3. Enter the Google Merchant Centre ID and submit. Click on ‘Skip’ if you don’t have the ID yet. 
4. As you don’t have a Google Merchant Centre ID, Shopmatic creates a new Merchant Center account. For that, you need to enter your Gmail account and verify via OTP received by mail. 
5. Once your Google account is connected and your website is verified, enter your mobile number to get an OTP 
6. Enter the OTP received on your mobile number to verify 
7. Under ‘Service Coverage’, fill in the details like Country and Currency and click on ‘Next’
8. Fill in the details like Order Handling Time, and Transit Time under ‘Delivery Time’ and click on ‘Submit’
9. Enter the ‘Delivery Fee’ per order and click on ‘Submit’
10. Go to the ‘Manage Products’ section and click on ‘Product List’ to auto-sync/manually sync products
11. Check the status of your products under ‘Sync Status’ on the Products page
12. Enable ‘Google Shopping’ on Shopmatic’s Google Shopping page by turning the toggle on.

Onboarding and Account Creation (For Existing Users)

1. Go to your dashboard and click on ‘Google Shopping’ on the side panel. 
2. Click on ‘Get Started’, check the ‘I agree with T&cs of Google Shopping’ option and click on ‘Start Setup’
3. Enter the Google Merchant Centre ID and submit. 
4. Now login into your Gmail account used for Google Merchant Center. 
5. Log into your Google Merchant Centre account and approve the request from Shopmatic to link to Shopmatic Multi-Client Account if you have a merchant center ID
6. Once your Google account is connected and your website is verified, enter your mobile number to get an OTP 
7. Enter the OTP received on your mobile number to verify 
8. Under ‘Service Coverage’, fill in the details like Country and Currency and click on ‘Next’
9. Fill in the details like Order Handling Time, and Transit Time under ‘Delivery Time’ and click on ‘Submit’
10. Enter the ‘Delivery Fee’ per order and click on ‘Submit’
11. Go to the ‘Manage Products’ section and click on ‘Product List’ to auto-sync/manually sync products
12. Check the status of your products under ‘Sync Status’ on the Products page
13. Enable ‘Google Shopping’ on Shopmatic’s Google Shopping page by turning the toggle on.